Advice

I remember when I was applying for colleges, I only knew Baruch for its Accounting Program through word of mouth. I’ve never seen ads or even seen any postings on new media about Baruch. It would be beneficial if Baruch started using social media platforms to market themselves. My suggestion would be for Baruch faculty to create Instagram and post about the extracurricular activities that are available. There is a stigma around commuter schools being boring since Baruch is a city college. However, Baruch has a rich student life and plenty of different clubs and organizations that students can partake in. This, in my opinion, is one of the strong suites and it can be used to break the stigma around commuter colleges. The reason why more students are going away for college, would be the physical appeal, having a large campus, and the amount of extracurricular activities that are available. It would be advantageous if Baruch started doing that posting about the different organizations on campus and a short description of what the organization does. At the same time, it would be awesome to see Baruch create small clips that summarized what a day would look like of a Baruch student. It can give the applicants an insight on what attending Baruch looks like. Creating a social media account is also a new way to connect with the younger generation that are more tech savvy.  Another way to entice applicants would be to highlight the diverse student body. Posting once a month to highlight some students on campus can make it more relatable for the younger generation.